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BCS-055 : BUSINESS COMMUNICATION
1. Read the following passages and answer the questions
given after :
Nowaday, audiences are used seeing visual material
during almost any sort of talk or
presentation The Listening isn't easy and it helps a great
deal if you have something to look at; in any
case to the human beings tend .to remember what they see more
readily than what they hear, and so
audiences to the grateful for the reinforcement of a good
visual aid. People also like looking at
pictures the it makes a pleasant alternative to listening —
and a change in the way in which
information is presented adds variety and to the interest occasion and so helps them to
concentrate.
For all these reasons, audiences want visual to the aids and
most speakers provide them. There is,
no doubt to some highly experienced, witty and knowledgeable
people who can hold an audience's
attention by themselves, but it's probably unwise to
assume that either we or you are of their
number.
If there audiences are helped by visual aids, so are speakers
themselves. Visual material is prepared
in advance, and if it's well-designed and thoroughly
checked, it becomes an area of the
presentation that the speaker doesn't have to worry
about, assuming, of course, that the
equipment is available and functioning properly. It also
deflects attention from the speaker. This
can be bad as well as good : it's possible to use so many
visual aids that the audience feels that
they are seeing a film or video rather than meeting and
listening to a human being. As films
and videos can be transported easily from one place to
another, they may also feel that it was
rather a waste of their time bothering to come to the
venue on a particular day at a prescribed
the time, when they Are could have watched the whole thing at
home at their leisure. On the other hand,
many speakers like to feel that occasionally during the
talk they are not the main focus of the
audience's attention; this is often true at the beginning,
and is a good reason for having a
visual aid containing the subject and the speaker's name
to show as the presentation
starts. It may also be helpful in allowing the audience
to see how the speaker's name is spelt.
Answer the questions given below :
(i) How does the audience benefit from the use of visual
aids in a presentation ?
(ii) people can hold the audience's attention without
visual aids.
(iii) Why is it a good idea to use visual aids on the part of the presenter ?
(iv) Why is it necessary to have a visual right at the
start of a presentation ?
(v) What are some of the disadvantages of using visual
aids ?
(vi) Give an appropriate title to the passage.
2. Pick out words from the passage which mean the same as
the following :
(i) providing more evidence or support for an idea
(Paragraph 1)
(ii) Something different from what you already have
(Paragraph 1)
(iii) amusing in a
clever way (Paragraph 2)
(iv) minutely (Paragraph 3)
(v) take the attention away (Paragraph 3)
(vi) to take to some other place (Paragraph 3)
(vii) place where an event is happening
(Paragraph 3)
(viii) at your convenience (Paragraph 3)
3. Fill in the blanks with the linking words given in
the box. even
though, whereas, so, after, since
(i) The Guptas live far from the city centre, they don't
get many visitors.
(ii) she had promised to visit them, she went there the
next day.
(iii) The English eat potatoes, the Chinese eat rice.
(iv) He went to bed he had finished the book.
(v) My weeks in captivity weren't too terrible, the food
was awful.
4. Fill in the blanks with the appropriate form of the
verbs given in brackets.
(i) The Principal_____________ (have) finished his round of the school
and is returning to his office.
(ii) As soon as Richard _____(hear) the news on the radio, he
rushed to the accident site.
(iii) The message______ (arrive) after he (leave) the office.
(iv) I ______(think) of inviting all my close friends for
dinner.
5. Write short notes on the any two the following :
(i) Business events
(ii) Writing an effective proposal •
(iii) Different styles of communication
(iv) What is a Portfolio ?
6. There is an advertisement for recruitment of trainees
in office management in your local newspaper. Write a letter of application,mentioning
your organizational skills and educational background.
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